A BRAND BUILT ON HEART & ALIGNMENT
When Kat Middleton reached out, she had a clear vision: to create a brand identity that captured the heart of her coaching and consulting work. Her practice empowers people to live authentically, align with their purpose, and grow with compassion and clarity. But the visuals didn’t yet reflect the depth and professionalism she brought to her clients. The goal was to create a brand that matched her presence, confident yet warm, strong yet approachable.
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Each shape and contour crafted to reflect the brand’s mission. Embracing forms convey emotional safety and support, while nested heart layers represent the journey of personal growth and transformation.
CONFIDENCE WITH COMPASSION
Kat Middleton’s brand is built to feel calm, grounded, and full of heart. The logomark, with open hands forming a heart around a rising figure, instantly says “you’re safe here.” It’s simple, clear, and honest. A genuine space for growth and connection. Her brand has this rare mix of warmth and strength that makes you want to lean in and be part of it.
Typography that Feels Warm and Empowering
Kat’s brand uses Playfair Display for headlines — giving every statement a touch of elegance and confidence. Its refined curves and high contrast bring depth to her message while keeping it approachable.
For body copy, Montserrat steps in with a clean, modern tone that’s easy to read across any platform. Together, the two create a voice that’s both grounded and inspiring, balancing strength with warmth in every piece of communication.
